Build the Audience Your Business Deserves

Learn directly from
Emmy Award winning creator
Smiling woman with curly hair and glasses surrounded by colorful butterflies against a yellow sun circle background.
Audience
890k

Followers built from 

the ground up

Partnerships
Millions

Made in paid brand partnerships

Views
250M+

Views generated across original content

Meet the Instructor
Camp Curriculum

Are you a creator struggling with…

Not getting enough views on your videos

You’re putting in the time, but your posts can’t seem to break past a few thousand views.

Stuck Not gaining any new followers

You are posting you can’t seem to grow a larger following.

Not getting consistent paid partnerships

You are working towards turning your skill into consistent income but haven’t been able to be noticed by big brands.

Here is How
we change that...

Meet the Instructor
Show Me the System

“but Will the formula Work for me?

This course was designed for creators who are tired of guessing and are ready to learn how to turn their skill or business into a brand that can change their lives forever
Before and after results for Camper Zeke French. His Instagram went from 67 followers to 5,301 after just two posts, with those videos reaching 90.2K and 296K views.
Before and after results for Camper Lester Draculan. Before: 570 followers with videos averaging a few thousand views. After: over 10.1 million views, 1,003 net new followers, and 619,721 interactions, with individual videos hitting 1.5M and 3.1M.
Results for Camper Mr. Seaks, also known as James Vallance. He landed his first paid brand partnership with Lenovo ANZ and his 2026 showreel reached 127K views.
Before and after results for Camper Mauricio. His Instagram went from 3,984 followers to 8,189 after a single post, and that video reached 305K views.
Before and after results for Camper Zeke French. His Instagram went from 67 followers to 5,301 after just two posts, with those videos reaching 90.2K and 296K views.
Before and after results for Camper Lester Draculan. Before: 570 followers with videos averaging a few thousand views. After: over 10.1 million views, 1,003 net new followers, and 619,721 interactions, with individual videos hitting 1.5M and 3.1M.
Results for Camper Mr. Seaks, also known as James Vallance. He landed his first paid brand partnership with Lenovo ANZ and his 2026 showreel reached 127K views.
Before and after results for Camper Mauricio. His Instagram went from 3,984 followers to 8,189 after a single post, and that video reached 305K views.
View More Testimonials
Apply for Camp

Here’s Your Path
to Success!

Week 01

Position Yourself as the Authority

Reconstruct your Instagram so new visitors instantly understand your value and see you as a credible authority in your niche.

You’ll Also Receive:

A deep dive into how the current Instagram algorithm works and what actually impacts your reach

A step by step system for building a strategic content calendar designed for consistency, mental health and growth

Week 02

Understand What Makes Content Go Viral

Learn the psychology, structure, and repeatable formulas behind content that captures attention, keeps people watching, and drives engagement.

You’ll Also Receive:

My Content Strategy Guide breaking down the exact strategies behind high performing content

A library of proven text hooks you can adapt and use in your own videos

Real examples showing you how each strategy works in practice

Week 03

Master the Content Creation Process

Learn the complete process behind creating high performing content from idea to final post. Develop stronger concepts, write better scripts, intentionally plan your shots, film with purpose, and bring everything together in the edit.

You’ll Also Receive:

A library of proven video openers you can adapt for your own content

My pre production documents to properly plan your videos before you ever hit record

A repeatable process for taking an idea from concept to finished video

Week 04

Turn Views Into an Authentic Audience

Learn how to turn attention into followers and followers into a community that genuinely cares about what you create. Then put everything you've learned into action using my exact video templates.

You’ll Also Receive:

Plug and play video templates based on proven content structures

Step by step blueprints showing you exactly how to recreate each strategy for your own niche

A system for building an engaged audience instead of chasing empty views

Week 05

Turn Your Content Into Opportunities

Learn how to get your content in front of brands, understand what brands are actually looking for, and position yourself to turn your growing audience into real opportunities. Then you'll learn the final pieces of my Secret Formula so you can continue creating stronger content long after the program ends.

You’ll Also Receive:

3 additional video challenges with an exact blueprint to follow

Each video challenge is built around content structures that have already demonstrated viral performance

A repeatable system you can continue using to test, improve, and create high performing content on your own

Colorful segmented spiral snake illustration on a grid with light purple and beige background.

The course is packed with video lessons, resources, PDFs, blueprints, worksheets, the exact video templates I use for my own content, and the systems I rely on to stay organized and create consistently.

What’s All Included:

10-15 Video Lessons Each Week
PDFs, Guides/Worksheets, & Resources
Banner reading 'My Secret Formula with Emanne LaRusso' above text 'Week 4: Progress to Pay Off / Pay Off / Transformation'.
Content Planning Tools
Templates!

Script Templates

Text Hook & Opener Templates

Ready to Use Video Templates

Banner titled My Secret Formula with Ermonee LaRussa and text hook examples for week 2.
Homework & Quizzes
Guided Expedition Only!
App to
Keep you consistent and on
track!
Smartphone screen showing the My Secret Formula app with Campgrounds, Honor Board, and Campfire Log sections.
Join the Camp

Are you a
Fit Camper?

Think you’re ready?

Our camp isn’t open to just anyone.

Emonee's Secret Formula is built for creators who are ready to level up their content, master their craft, and take their place among top-performing influencers and brands.

Take the Quiz Now!
Campfire Animation
Modern lamp designed like a tree branch with a white cylindrical lampshade and small yellow accents.Stylized brown tree branch with a white lantern hanging from it and a small yellow bird nearby.

FAQ

No. This course is for business owners, entrepreneurs, and experts who have built a real skill or craft and are serious about growing their business.

This is not a personal branding course.
This is not for people who just want a personal branding account.

This is for people who want:
• More clients
• More views
• More sales
• More opportunities
• Paid partnerships and brand deals

If your goal is to get noticed by major brands and turn your expertise into real income, this is for you.

This course works for people who are willing to show up and do the work.

You should expect to dedicate at least 10-15 hours per week.

This is not a get rich quick program.
This is not a shortcut.

This is for people who are ready to apply high level strategy that can genuinely change their business long term.

If you are consistent, committed, and coachable, this will work.

No. You can absolutely start with your phone.

However, if you want to level up your production quality, I do recommend eventually investing in better equipment.

Inside the course, I share:
• Camera recommendations
• Lighting setups
• Budget friendly gear
• Beginner to advanced options

At minimum, you may want:
• A phone tripod
• Basic lighting (if you lack natural light)

Nothing is required. Everything is optional.

Yes.

I walk you through how I went from having zero partnerships to building a fully sustainable career through brand deals.

Today, six figure partnerships are normal for me and I teach you:
• How brands find creators
• How to position yourself
• How to get on their radar
• How to build long term relationships
• How to price yourself properly

That said, the focus is always on creating elite content first. Great partnerships come from great work.

This course is for people who already are experts in a field whether its for business or skill

You do not need to be famous.
You do not need a huge audience.

But you should understand basic filming, editing, and be deeply motivated to learn as well as having a skill or business to highlight.

If you are starting completely from zero with no direction, this is probably not the right fit yet.

Yes as of now only with in the cohort experience

Cohort students get:
• Live sessions with me
• Direct Q&A
• Community support
• Real time feedback
• Accountability

This is where the biggest transformations happen.

The self paced version is more independent. You still get the full framework, but less direct access.

Spots in the cohort are limited and we do not run it every month, so I highly recommend applying early.

Most courses teach trends, hacks, or surface-level tips.
I will teach you how to consistently create entertaining content that performs over and over again.

This course teaches:
• How to consistently go viral, not just once
• The psychology behind why content works
• How to build healthy habits to run a sustainable business
• You will be learning directly from someone is actively works in the space
• A repeatable system you can apply to any video

You’ll be learning exactly how i have been able to build this empire that i have today

Every student will have a different experience based on:
• Time invested
• Consistency
• Execution

In our beta, some students saw results on their very first post after applying the framework.

But this is not instant—it rewards people who go the extra mile and actually apply what’s taught.

Remember this is a marathon not a sprint. If you are looking for a system that will sustain you for years you have to be committed and patient.

This course is focused entirely on Instagram.

We are not teaching TikTok or YouTube Shorts because Instagram currently drives:
• The most income
• The most clients
• The most brand partnerships

If your goal is to build a business and get paid opportunities, this is the platform we prioritize.

You don’t need to.

This course is about intentional content, not volume.

You’ll learn how to:
• Make fewer videos perform better
• Maximize each post
• Turn one idea into multiple opportunities

Consistency matters, but strategy matters more than frequency.

Then this is not the right course for you.

This system is built around:
• Building a personal brand
• Creating connection
• Being seen

I don’t teach strategies I don’t believe in. Showing your face is a key part of building a recognizable and trusted brand.

Views alone don’t build a business.

The goal is to build a brand that leads to:
• Opportunities
• Clients
• Brand partnerships

More views = more exposure.

But the real value comes from how you position yourself once people are watching.

That’s where the income comes from.

Yes. That’s why I emphasize building:
• Structure
• Efficiency
• Intentional workflows

The expectation is 10–15 hours per week, so how you use your time matters.

This is designed to fit into your life—but it does require commitment.

That's totally okay — we do offer refunds! Here's how our policy works:

You're eligible for a refund only if ALL of the following are true:

  • Your request is made within 14 days of your course access being granted (not your purchase date)
  • You have completed all assigned coursework and homework for the first two weeks

Refunds will NOT be granted if:

  • You haven't completed the required coursework
  • You request after the 14-day window
  • You've violated any terms of this agreement

Ready to submit a request?

  • Roughly 12 to 15 videos per week
  • Around 90 minutes of video content each week
  • Roughly 7 hours of video content total
  • Homework runs about 10 to 20 hours per week
  • Still have questions?

    Don't see what you're looking for?
    Our team is happy to help.

    Contact Support

    Ready to collect your badges?

    Apply for Camp